Video — Wyscout, Hudl
What he does
Passes, duels, expected goals. Necessary — but it only describes the symptom.
Behavioral & mental-performance architecture · Football
Most coaching stops at what.
Most coaching stops at what.
Mine starts at why.
Behavioural science — DISC and stress profiling — proven on the pitch and measured by data. I build environments where players progress: measurably, durably.
The difference
I read the human, inside the game.
Video tells you what a player did. GPS tells you how much his body produced. Neither tells you why he disappeared when it mattered — or how to change it. That missing layer is what I build, and what FOOTUR measures.
Physical — Catapult, GPS
How much
Distance, sprints, load. It tells you the body's output, never the mind behind it.
Footur — behaviour
Why & how to progress
DISC profile, reaction under stress, motivators, levers. The data your competitors don't have.
Proof on the pitch
D1 champions in 7 months — now in U19 R1.
October 2025: I took over a recreational group with no competitive structure. By spring, champions of D1 — best attack and best defence of the group. In a semi-professional pre-season they had already held their own against U19 Régional 1 sides; with the title, the squad earned promotion to that level — now in U19 R1. Documented, traceable, presentable to any sporting director or investor. Al hamdulillah.
Champions
D1 · Phase 2 · 2025/26
+40%
Measured performance gain
+16
Goal difference · best attack & defence
29
Players developed, one by one
French football pyramid
R1 — top of the regional level. The squad earned promotion here after the D1 title.
L1L2
ProfessionalL3
Semi-proN2N3
High-level amateurR1
Regional amateur“Before, I used to stress. Now I know what I'm going to do — I control the decision and the execution.”Tom C. — Defensive midfielder
“My level went from a 6 in September to an 8 in March. First time I could measure my progress with real numbers.”Charles M. — Right-back
“My shots are ten times better when I'm confident — now I anticipate instead of react.”Mahel H. — Midfielder
“You pass on real values — in football and as a person. I enjoy coming now, which wasn't the case before.”Yaya T. — Forward
“Selim brings a data dimension never seen at amateur level — which pushed the players to chase their full potential.”Renzo-Angelo Da Silva Fetone — President · FC Bezannes 2050
FC Bezannes 2050 · 2025/26
D1 Champions
The system
FOOTUR — the platform behind the results.
An AI platform that turns behavioural science into daily coaching: 3-layer DISC profiles, motivators, a 10-dimension radar per player, match-prep frameworks and an AI assistant. A licensable system for clubs and academies — not a person you have to clone.
DISC 3D
Profile under pressure
Three layers — natural, adapted, traumatic stress. The real reactions when pressure exceeds resources.
TTB
Tac Tac Boom
Concentrate, focus, let go. Pressure management trained into a conditioned reflex.
FOOT 9
Decide in 3 seconds
3 to see and decide, 3 to act, 3 to finish. Elite decision-making made readable and repeatable.
7 Maîtrises
360° match prep
Strategic, opponent, identity, tactical, emotional, physiological, managerial. Nothing improvised.
The platform, in practice
What the human layer looks like.
Not a promise — a working tool: behavioural profile, pressure response and position fit, measured for every player. Player names are anonymised here.
DISC profile — 3 layersNatural, under stress, under high stress — how a player really reacts when pressure exceeds their resources.
Changes under pressureWhich players shift profile under stress — the why behind disappearing in the decisive moment.
Position / profile fitEach player's best position by behavioural profile — actionable, not just descriptive.
Where the method comes from
Fifteen years reading people — before the pitch.
Before football, I spent fifteen years coaching leaders — more than 3,500 executives trained in behavioural precision and leadership, 300+ DISC programmes. The football work is that same science, applied to the body and the game.
GoogleAirbusENGIEHEC ParisBDOPMI FranceNorautoFraikin
“Selim has this ability to rally people around him — real leadership qualities. I strongly recommend working with him.”
Gérald Karsenti — former CEO SAP · HP · Oracle · IBM · Professor, HEC Paris“Selim embodies his vision and makes you want to push boundaries. He inspired our HEC Paris Exed Executive Master cohort — brilliantly.”
Myriam Benizeri — Head of Human Resources, HEC Paris Exed
The man behind the coach
I apply to myself what I ask of them.
A hip replacement at 32. Twelve years without sport. At 44, I have never performed better — because the method is mine first. I use it on myself, on my own son, and on the players I coach. I read the human within the game; and faith runs quietly through all of it.
For whom
If you build players — not just buy them.
Academies, federations, youth-development programmes, sporting directors and investors who want measurable human development — not only technical drills. I bring the behavioural layer, the method, and FOOTUR.